888 Holdings continues to display performance improvement

888 Holdings have recently issued a trading update, which highlights the company's performance over the last financial quarter; the company's revenues have increased by a staggering 25% during the first financial quarter of 2012.

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The results have come as somewhat of a surprise to many gaming industry analysts, as 888 Holdings are already one of the largest gambling operators in the world. The new figures mean that the company has increased its year-on-year revenues to an enormous $331.1 million.

888 Holdings have attributed this huge rise in revenue to strong performances in both their business to consumer and business to business sectors.

Recently appointed Chief Executive Officer of 888 Holdings, Brian Mattingley, has given his analysis of his company's performances in recent months, saying: “Our focused strategy has led to another excellent quarter with ongoing strength in poker driving March to the highest ever monthly revenues in the history of 888."

“Poker has continued its robust performance in the early stages of the second quarter with our other product areas seeing an expected return to seasonal patterns.

“As stated at our full-year results, there are significant growth opportunities offered by the liberalisation of new markets, which will take investment to realise. We will continue to invest throughout 2012 in order to build market share,” he added.

In addition to the superb news regarding 888 Holding's financial results, the company has also announced that their number of active casino and poker players have also swelled – both have undergone an 87% increase in numbers. The tide of new players has been attributed to  'successful new customer recruitment and marketing initiatives'.

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