Microgaming and 888 Holdings join up to take on France

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Microgaming and 888 Holdings are working together to develop a French poker network.

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Microgaming have announced that they have applied for three licences to operate in the French market two of which are in collaboration with 888 Holdings.

The venture which is  dependent on them getting the necessary licenses, will combine Microgaming's world class software with 888 Holdings' technological and marketing expertise.
And the French market could be the perfect venture as the online casino market is opening up to non-state providers and 888 Holdings is looking to establish itself as one of the leading poker rooms. It comes after France recently passed new legislation which means operators have to either withdraw from the French market or apply for a special license.

In a statement Gigi Levy, CEO at 888, told Online Casino Reports: "This deal marks a turning point in the industry... It provides us with the ideal platform to secure a meaningful market share in France which is set to become one of the key poker markets in Europe. This is an important step in the development of the industry, and marks the start of European regulated companies collaborating in the poker field to increase their competitiveness."

This new partnership will mean that 888 Holdings and Microgaming will establish a shared poker product that will serve both Microgaming and Dragonfish licensees in France, as well as to 888 Holdings' own B2C poker customers.

But its not just 888 Holdings that will benefit from the tie-up Roger Raatgever, CEO, Microgaming  also spoke to Online Casino Reports saying:  "We are delighted to be working with 888 to deliver a poker solution to the French market. We look forward to combining our wealth of experience and knowledge to bring the highest global standards to the local market.”

However, the new partnership will have some competition PartyGaming and CyberArts recently signed online poker deals and will be competing with 888 in the new regulated French online casino market. However, William Hill have recently announced that they will be leaving the French market, but they have not ruled out applying for a licence to operate in the country.

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